More about the authors

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Veronica Boxberg Karlsson

Veronica is the founder of MSPA Europe/Africa, the trade organization for mystery shopping in Europe and the author of several books about mystery shopping for managers and employees, which have been translated into several languages. Since 1995 owner of the mystery shopping company Better Business World Wide. Veronica has more than 30 years of experience gained in leading positions in the service industry, and several years as a buyer of mystery shopping services. Veronic has received many awards during the years; MSPA Hall of Fame, the Company Leader of the Year and Better Business has been recognized as a Gazelle company, on of the fastest growing companies in Sweden.

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Lina Thomasdotter Schölin

Lina is President at Better Business World Wide. She has more than 15 years experience of developing mystery shopping programs for clients, nationally as well as intyernationally. She has a university degree in project management, market economist from IHM Business School and is currently on a MBA program at Stockholms Universitet. Lina is co-author of the first book about mystery shopping for employees.

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Jan Gunnarsson

Jan Gunnarsson is the founder of VĂ„RDSKAPET ("Hostmanship" in English), a company that supports managers and employees to develop including, open, and welcoming komnande companies and destinations. Jan is author of eight books about hostmanship, treatment, service, co-operation and leadership. Jan is one of the most engaged speakers in Sweden and he has inspired his audience in more than 1800 occations in Sverige and Internationally. Jan is trained as a teacher in compassion at Stanford University, USA oand has joined training programs in personal leadership at Harvard Business School.

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